Ways You Can Boost your Commercial Cleaning Contracts.
If you operate a business that provides janitorial and commercial cleaning services, you might wonder how you would best market your business. Today, however, gaining online presence is what all businesses are looking for. It should also be the case for your business. This is because businesses that need cleaning services will go online and find service providers near them. You should, therefore, ensure you can be found be people searching for commercial cleaning services.
While a website will be necessary to get an online presence, a website alone will not be enough. Your website must be visible to those who come online. To increase your access to commercial cleaning contracts, you should consider finding a professional digital marketer. As a result, your business will remain ahead of your competitors.
If your business cannot appear on Google’s first page, online visitors would not see it. Potential clients may not even know that your business exists. However, a professional digital marketer will use various strategies like Google Ads, and SEO to help you with your cleaning website appear on page 1 of Google. As a result, it will be easier for you to get access to commercial cleaning contracts within your local area.
When an expert is handling your marketing they will use various inbound marketing strategies so that you get commercial cleaning leads that would convert. Such strategies are followed.
1. Using Google maps.
Google maps can generate about 25% of your leads. A professional optimize your website such that it appears on page 1 on Google maps section. To set-up and optimize your Google page an expert will use the Google My Business features. You will also have your business listed in major directories and where your business address, name, and phone number remain consistent.
2. Local SEO.
This is where your business is ranked on the first page of Google when it comes to local searches. It will, therefore, be easier for your business to be found by those searching cleaning services with the local area of your business. With local SEO, you can get about 50% of the leads. Some of the strategies that could be used include website optimization, backlinks, Google maps service and blogging.
3. Website development and design.
An expert digital marketer can use your current website to generate more leads by optimizing it for higher ranking. The expert can also choose to design a professional website from scratch. For Google to rank your website on the first page, your website must be professionally designed. You should also ensure that your visitor gets relevant content from your website.